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A Century of Progress 1933-34
A Century of Progress had been incorporated, on January 5, 1928, as a non-profit enterprise. But, a profit had been made! For the period of January 5, 1928, to December 31, 1934, total revenues were $43,589,154; total expenses were $42,900,989. This left a sum of $688,165 for "organization expenses, demolition, and final liquidation." These expenditures left a sum of $160,000, which was divided (by prior agreement) between the South Park Corporation (the "landlord" of A Century Of Progress, later absorbed by the Chicago Park District), the Museum of Science and Industry, the Art Institute, the Adler Planetarium, and other organizations involved in the preservation of some of the fair's exhibitions after its closing.
The cover of this sewing kit shows the vivid colors The architectural commission for the fair, appointed by the fair's board, was composed of architects of national renown, among them Hubert Burnham (also a son of Daniel H. Burnham, Sr.), Edward H. Bennett, and John A. Holabird. Joseph Urban, as director of color, was responsible for the innovative and controversial color scheme of the fair --"Rainbow City," the people called it. In contrast to "The White City" -- the World's Columbian Exposition held in Chicago in 1893--A Century of Progress was vibrant with color. Buildings were painted with color schemes, usually of four hues, from the total palette of 23 colors in 1933; and a more limited range of ten hues in 1934. Night-time illumination with white and colored lights heightened the effect. In 1934, the coordination of color schemes throughout the fairground aided the fairgoer in his progress through the grounds.
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